Social Media & Influencers Quiz

1. What does 'going viral' mean on social media?

1. A post gets flagged for harmful content
2. A post receives a verified badge from the platform
3. A social media account gets hacked
4. Content spreads rapidly across social networks, reaching a very large audience in a short time

2. Instagram was founded in which year and by whom?

1. 2008, by Mark Zuckerberg
2. 2009, by Evan Spiegel
3. 2010, by Kevin Systrom and Mike Krieger
4. 2011, by Jack Dorsey

3. The 'Ice Bucket Challenge' (2014) raised over $115 million for which disease?

1. ALS (Amyotrophic Lateral Sclerosis)
2. Alzheimer's Disease
3. Multiple Sclerosis
4. Parkinson's Disease

4. What is a 'cancel culture' cancellation?

1. A brand pulling a product after public backlash
2. A platform removing a creator's monetisation
3. Deleting a social media account
4. The mass withdrawal of support for a public figure after they've done or said something considered offensive

5. TikTok was launched globally in 2018 as the international version of which Chinese app?

1. Douyin
2. QQ
3. WeChat
4. Weibo

6. PewDiePie (Felix Kjellberg) held the record for most YouTube subscribers for years. What type of content made him famous?

1. Cooking tutorials
2. Gaming commentary and Let's Play videos
3. Music covers
4. Political commentary

7. What is 'influencer marketing' and why do brands use it?

1. Having company executives appear on podcasts
2. Partnering with social media creators who have engaged followings to promote products — seen as more authentic than traditional advertising
3. Paying celebrities to endorse products in TV commercials
4. Running targeted ads on social media platforms

8. The 'Area 51 raid' meme of 2019 began as a Facebook event. What did it propose?

1. A documentary filming expedition near Area 51
2. A Halloween gathering near Area 51
3. A peaceful protest outside Area 51
4. Millions of people storming Area 51 to 'see them aliens' — using the Naruto Run so 'they can't stop all of us'

9. What is a 'verified' badge on social media platforms?

1. A badge given to accounts with over 1 million followers
2. A badge showing the account has paid for premium features
3. A mark indicating the account is the authentic account of a notable public figure or brand
4. An indicator that a post has been fact-checked

10. The 'Dalgona coffee' trend exploded on TikTok in 2020. Where did it originate?

1. India
2. Japan
3. South Korea
4. Taiwan

11. What is the 'chronological feed' vs the 'algorithmic feed' debate on social media?

1. Whether platforms should prioritise paid content or organic content
2. Whether posts appear in time order (chronological) or sorted by a platform's algorithm based on predicted engagement
3. Whether short or long videos should be shown first
4. Whether to show content from friends before brands

12. MrBeast (Jimmy Donaldson) became YouTube's most-subscribed creator through what type of content?

1. Comedy sketches and vlogs
2. Elaborate philanthropic challenges, huge cash giveaways, and extreme stunt videos with high production values
3. Gaming videos and streams
4. Political commentary and debates

13. What is 'deinfluencing' as a trend?

1. Brands pulling sponsorships from influencers
2. Influencers telling their audiences NOT to buy products they've tested and found overrated or unnecessary — countering overconsumption culture
3. Social media algorithms reducing influencer reach
4. Unfollowing influencers en masse

14. The 'Fyre Festival' (2017) is notorious as a social media marketing disaster. What happened?

1. A festival where social media was banned, angering attendees
2. A festival where ticket prices quadrupled after going on sale
3. A luxury music festival promoted by influencers and celebrities that turned out to be catastrophically fraudulent — no bands, no infrastructure
4. A music festival that was cancelled after heavy rain

15. What is 'doom scrolling'?

1. Quickly deleting social media posts before they get too many views
2. Scrolling through horror content on social media
3. Scrolling through someone's entire Instagram profile in one session
4. The compulsive habit of continuously scrolling through negative news and social media content, even when it causes distress

16. The 'Renegade' TikTok dance was created by which dancer?

1. Addison Rae (who originally choreographed it)
2. Charli D'Amelio (who made it famous)
3. D'Amelio and Harmon co-created it together
4. Jalaiah Harmon, a 14-year-old Black creator who was initially uncredited

17. What is 'parasocial relationship' in the context of social media and creators?

1. Brand partnerships with creators
2. One-sided emotional bonds where an audience member feels they know a creator personally, even though the creator doesn't know them
3. Relationships between competing influencers
4. Relationships formed between fans who meet at fan conventions

18. Which platform's algorithm is credited with making 'For You Page' (FYP) the dominant content discovery method?

1. Instagram Reels
2. Snapchat Discover
3. TikTok
4. YouTube Shorts

19. What was the 'Charlie Charlie Challenge' social media trend of 2015?

1. A 'supernatural' challenge involving two pencils balanced in a cross, allegedly summoning a Mexican demon named Charlie
2. A charity challenge to raise awareness for mental health
3. A viral dance challenge named after a TikTok creator
4. An ice-related challenge like the Ice Bucket Challenge

20. What does 'ratio'd' mean on Twitter/X?

1. When a platform reduces the reach of a post algorithmically
2. When a post gets more likes than retweets
3. When a reply to a post gets significantly more likes and engagement than the original post — implying people preferred the criticism/response
4. When an account gains more followers than it follows