Graphic Design & Typography Quiz

1. What is 'typography'?

1. The art and technique of arranging type to make written language legible and visually appealing
2. The design of logos and icons
3. The process of printing books
4. The study of printing machines

2. What is the difference between a 'serif' and 'sans-serif' font?

1. Sans-serif fonts are only used for headings
2. Serif fonts are digital; sans-serif are traditional
3. Serif fonts are used only for body text
4. Serif fonts have small decorative strokes at letter ends; sans-serif fonts do not

3. What are the three primary colours in the RGB colour model used for screens?

1. Cyan, Magenta, Yellow
2. Orange, Green, Violet
3. Red, Green, Blue
4. Red, Yellow, Blue

4. What does 'kerning' mean in typography?

1. Adjusting the space between individual characters
2. The overall size of a font
3. The space between lines of text
4. The weight of a typeface

5. Which design principle refers to the visual path the viewer's eye follows through a composition?

1. Balance
2. Contrast
3. Flow
4. Hierarchy

6. What is the 'golden ratio' and how is it used in design?

1. A formula for calculating font sizes
2. A formula for calculating grid columns
3. A mathematical ratio (approximately 1:1.618) found in nature and used to create aesthetically pleasing compositions
4. A rule about colour combinations

7. What does 'white space' (or negative space) mean in design?

1. A type of printing error
2. Empty or unmarked space around and between design elements
3. Space reserved for future content
4. Using white backgrounds only

8. What is the most widely used font in the world?

1. Arial
2. Comic Sans
3. Helvetica
4. Times New Roman

9. What is 'CMYK' and where is it used?

1. A colour correction software
2. A digital colour model for screens
3. A print colour model using Cyan, Magenta, Yellow, and Key (Black)
4. A type of vector file format

10. What is a 'vector graphic'?

1. A graphic defined by mathematical paths and points, infinitely scalable without losing quality
2. A graphic made of pixels
3. A photograph at very high resolution
4. An animated graphic

11. What does 'UI' stand for in design?

1. Unified Integration
2. Universal Interface
3. Usability Index
4. User Interface

12. What is the rule of thirds in visual composition?

1. Dividing a design into three equal sections
2. Ensuring one third of the space is white space
3. Placing key subjects along lines that divide the image into thirds both horizontally and vertically
4. Using three colours only in a design

13. What is a 'mood board' in design?

1. A board for displaying finished work
2. A client feedback document
3. A project timeline
4. A visual collage of images, colours, textures, and typography that captures the desired feeling of a project

14. Which colour is associated with trust and reliability, making it the most common colour in corporate branding?

1. Black
2. Blue
3. Green
4. Red

15. What is 'brand identity'?

1. A company's financial value
2. A company's marketing strategy
3. A logo alone
4. The visual and verbal elements that represent a brand — logo, colours, fonts, voice, and imagery

16. What does 'DPI' stand for in printing and design?

1. Design Print Index
2. Digital Pixel Intensity
3. Digital Print Interface
4. Dots Per Inch

17. What is a 'grid system' in graphic design?

1. A checkerboard background pattern
2. A network of connected designers
3. A system for numbering design revisions
4. An invisible structural framework of columns and gutters that organises content on a page

18. What does 'accessibility' mean in design?

1. Designing products that can be used by people with a range of disabilities and needs
2. Making designs available to download for free
3. Making designs that look accessible or open
4. Providing access to design files

19. What is 'negative space' creatively used for in logo design?

1. To embed hidden shapes or meanings within the empty space of a design
2. To leave room for text
3. To make logos appear smaller
4. To save printing costs

20. Which software company makes the industry-standard design tools Photoshop, Illustrator, and InDesign?

1. Adobe
2. Apple
3. Autodesk
4. Microsoft